Hugo Timmermans graduated at the Academy for Industrial Design in 1992, and immediately started designing and producing furniture on a small scale. He won the Dutch Prize for Young Designers followed by the Prize for Best Dutch Furniture Design with the 'Orange Box Cupboard', (Droog Design Collection).
In 1997 Timmermans started the production company Optic Product Development and the brand Optic.
In 2000 he joined the 3D department of Solar Initiative (a communication and branding design studio), which was the first cooperation with Willem van der Sluis.
In 2001 Customr was born, the collaboration between Willem van der Sluis and Hugo Timmermans active in the design and realisation of products, projects and one-offs. In 2002 Customr won 4 international awards with the Greenlight Collection, a series of luminaries of which the first pieces are now produced by Luceplan.